Hasta La Creative!

Twitter pulled off its debut on the New York Stock Exchange without a hitch, but if it’s going to keep impressing Wall Street, it needs to figure out how to demystify itself to the masses.

And that means its own form of consumer marketing to make Twitter less about shorthand for the initiated — hashtags, subtweets and the like — and make it a little more “You’ve got mail.”

In the wake of Twitter’s 73% stock pop, CEO Dick Costolo described the challenge: Twitter needs to get better at the process of “onboarding” new users who sign up for an account to see what all the fuss is about.

Continue reading at AdAge.com