May
21
Twitter’s MoPub Is Giving Publishers a Way to Calculate the Lifetime Value of Their Apps’ Users
Posted in: UncategorizedTwitter’s MoPub mobile ad platform detailed in March how impression-level revenue data will enable mobile application publishers to understand the true lifetime value of their apps’ users and better optimize their paid user acquisition. MoPub revealed in a blog post Tuesday that the solution is now available to its full-platform publishers, which can process the…
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