Twitter's Adam Bain On CEO Shakeup and What It Means for Adland
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Earlier this month Twitter CEO Dick Costolo announced he would be stepping down from his post on July 1, and Twitter co-founder and former CEO Jack Dorsey would take over as interim CEO.
There are a lot of questions over what the move means for Twitter at large, but there are also questions over what it means for the company’s ad business and its advertisers. Ad Age put some of those questions — and others solicited from advertising and agency execs — to Twitter’s President of Global Revenue and Partnerships Adam Bain, who’s said to be a frontrunner for the permanent CEO role, and a bit of a fashion icon.
Mr. Bain talked about his working relationship with Mr. Dorsey, Twitter’s product pipeline — including Project Lightning — and how, in his words, “Twitter is becoming a much more media-centric consumer experience.”
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