Twitter to Open Pre-Roll Video Ad Program to Influencers


Twitter is on a pre-roll.

The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.

The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has been showing similar pre-roll video ads ever since it launched a program with top publishers and media companies in 2013.

Continue reading at AdAge.com

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