Apr
10
Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show
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HLN is pitching advertisers for the first time in its new incarnation as a self-styled social media hub for millennials.
The news network, previously known for a focus on courtroom proceedings, announced a partnership with Twitter and a new nightly news program on Thursday, ahead of its upfront presentation with sibling CNN.
The Twitter deal will give HLN further license to visualize Twitter data live on air. The data will be used, for example, to drive segments about trending topics on “Morning Express with Robin Meade.”
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