Hasta La Creative!

Twitter has been reaching out to ad agencies in recent weeks with an interesting brief: It’s looking for ideas on creative ways to market the service and build the Twitter brand.

It wouldn’t be surprising for Twitter to seek agency help. Facebook made its famous (or infamous) “Chair” video spot two years ago and just recently released three new video ads created by Wieden + Kennedy.

Now Twitter has been inviting agencies to pitch concepts. It’s not clear whether the work will include TV, but it is understood that the media spend will be low. No surprise there: As the Oscars Twitterpalooza showed once again, Twitter gets plenty of free exposure on TV, but it could distribute video across its own considerable network, not to mention Vine.

Continue reading at AdAge.com