Hasta La Creative!

Twitter is now a shopping platform. On Monday, the social media company introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and through its mobile-app.

“You’re going to see native ad units become transactional,” said Nathan Hubbard, head of commerce at Twitter. “We’ve put a stake in the ground at the leading edge of this.”

Yet Twitter is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Just twenty-six nonprofits and musical artists were handpicked to deploy the feature, including country star Brad Paisley, the rappers Eminem and Wiz Khalifa, and the death metal band Megadeth.

Continue reading at AdAge.com