Twitter Shows Signs of Life With Renewed User Growth
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Twitter beat revenue estimates in its latest quarterly report and said it added more monthly users, indicating signs of life at the social network that has struggled to attract new consumers and advertisers. The shares surged.
Twitter has been battling the perception that it’s a niche media platform, despite its emergence as President Donald Trump’s favorite communications tool. The company reported that monthly active users gained 4 percent to 330 million in the third quarter, a positive sign for investors who view audience size as a measure of Twitter’s long-term health. Daily active users increased 14 percent, the fourth consecutive quarter of double-digit growth, the company said Thursday in a statement.
CEO Jack Dorsey has shifted the company’s focus to videos and live events as a way to spur audience growth. Twitter attributed the user gains to changes making the platform easier to use, improved marketing and heightened awareness of Twitter from global events.
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