Twitter rolls out political ad rules ahead of midterm elections
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Twitter rolled out stricter rules for political advertising in a bid to increase transparency and curb manipulation on the service ahead of U.S. midterm elections.
The company will require advertisers running political campaign ads for federal elections to identify themselves and certify they are located in the U.S., the company said Thursday in a blog post. Candidates and committees must provide their Federal Election Commission identification and non-FEC registered organizations will have to submit a notarized form. Twitter said it won’t let foreign nationals target political ads to U.S. residents.
The rules are part of Twitter’s efforts to clean up the social-media platform after revelations of Russian influence during the 2016 U.S. presidential election. The San Francisco-based company has banned Russian state media accounts from buying ads and is creating a “transparency center” beginning soon to show how much political campaigns spend on advertising, the identity of the organization funding the campaign and what demographics the ads targeted.
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