Twitter Poaches One of Facebook’s Social-TV Partners — Again
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Twitter might get in the way of Facebook telling its social-TV story to marketers if it keeps buying up the third-party analytics companies the latter seeks to partner with for measurement.
Two social-TV companies announced they had been acquired by Twitter for undisclosed sums: France-based Mesagraph and UK-based SecondSync. The second had announced an international partnership with Facebook in January to analyze conversations about TV that take place on the social network on both public and private pages.
As Facebook has set out to challenge Twitter’s supremacy in social TV, it’s been hampered by the black box of commentary that plays out on non-public pages that make use of the social network’s privacy settings. Insights made available through the SecondSync partnership were intended to shine a light on that and be offered to Facebook clients, starting in the U.S. and the U.K.
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