Hasta La Creative!

Twitter was busy last week. Amid the Consumer Electronics Show, in Las Vegas, its sales team pitched media agencies and brand marketers on multiple new features. As Ad Age reported earlier, Twitter trotted out an upcoming autoplay video ad product. It also began hawking ways to cash in on its newly-christened “logged-out” users, selling ads against tweets that appear elsewhere and splitting revenue with publishers. The Wall Street Journal reported the news on Friday:

The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites, people familiar with the matter said. Twitter laid out its initiative to media buyers in a presentation at the Consumer Electronics Show in Las Vegas, the people said.

For months, Twitter has laid the groundwork for extending its revenue reach on mobile, with MoPub, its mobile-ad network, and its new app service, Fabric. ESPN and Flipboard were cited during CES meetings. The publications are frequently used as examples in Twitter sales meetings, but no deals have been cut with the companies, an executive familiar with Twitter said.

Continue reading at AdAge.com