Jun
16
Twitter, Magna Media Trials Study Brands’ Path Toward Cultural Relevance
Posted in: UncategorizedRespondents to a new study conducted by Magna Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they “talk the talk,” and they must also “walk the walk.” The study found that brands clearly benefit from cultural involvement and, while there are many actions they can…
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