Jul
09
Twitter, Magna, IPG Media Lab to Video Advertisers: Mix It Up
Posted in: UncategorizedShould advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on a study to answer that very question. The social network and the two IPG Mediabrands units said the results of “Mixing It Up:…
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