Mar
28
Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In
Posted in: UncategorizedTelevision data and analytics company Samba TV entered into a partnership with Twitter to help measure the social network’s effectiveness in driving tune-in. The initiative will provide programmers with insights tying engagement on Twitter to tune-ins to primetime broadcast and cable TV programming, over-the-top streaming originals and sporting events such as games from the National…
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