Twitter Introduces App Platform Fabric In Bid For More Mobile Dollars, Data
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Twitter is beefing up its mobile presence, making a move for more ad dollars and data from handheld devices. On Wednesday, the social media company introduced Fabric, a mobile-app platform meant to lure more developers to its suite of products. The move pits Twitter against rival ad-sellers Facebook, Google and Yahoo, which all host competing products.
CEO Dick Costolo introduced Fabric as “the future of mobile software development” at Flight, Twitter’s inaugural mobile developer conference in San Francisco. “[It’s] a future that is built on a collection of fully integrated end-to-end services,” he said, speaking to a room of over one thousand developers. “It is entirely about you and your users, not us.”
Fabric represents Twitter’s attempt to tap revenue potential beyond its flagship service. The platform weaves the technology of two companies Twitter acquired in 2013 — Crashlytics, an app analytics firm, and MoPub, a mobile-ad exchange — with a new software development kit built around the primary Twitter stream.
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