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Data is integral to every component of Twitter’s business. Yet the firm breaks out revenue generated through data sales in a category called “data licensing and other.” While the “other” includes revenue from mobile app ad exchange MoPub as well as other undisclosed revenue sources, one thing is clear — that revenue is growing.

In its Q2 2014 earnings report, Twitter said its “data licensing and other” business grew 90% year-over-year to $35 million, or around 11% of its total $312 million in revenue in Q2.

“This line item includes significant contributions from both our mobile ad exchange and the Gnip data-licensing business,” said Mike Gupta, Twitter CFO, during yesterday’s earnings call with investors.

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