Twitter Cuts Deal With Google To Let Tweets Appear In Searches


Twitter has struck a deal with Google to make its 140-character updates more searchable online.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading.

There’s no advertising revenue involved in the deal between Twitter and Google, one of the people said. That suggests Twitter will receive data-licensing revenue, which was $41 million in the third quarter, up from $16 million a year earlier.

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