Feb
24
Twitter Brings Its ‘Amplify’ Ad Program to Movie Screens
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Twitter has expanded its Amplify program to a new second screen: the silver one.
The company is partnering with NCM Media Networks — a cinema network that shows ads to movie-goers before their film starts — to produce a branded entertainment series that will be fueled by Twitter data with insights about movies and stars that users are abuzz about. The minute-long segment will run prior to every movie on the 20,000 screens in 1,700 theaters within NCM’s network, once it secures a sponsor.
NCM is seeking an advertiser to commit to a year-long deal. The package will include the brand being integrated into the series, as well as promoted tweets with installments of the series attached to.
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