Hasta La Creative!

It’s not often that fiscal policy is responsible for the top trending hashtag on Twitter, but a patronizing ad by the U.K. government has propelled it to the top of the social media conversation.

The ad, created in-house to promote on social media the U.K.’s newly reduced taxes on bingo and beer, reads, “Bingo! Cutting the bingo tax and beer duty to help hardworking people do more of the things they enjoy.” It was tweeted by the Conservative Party chairman, Grant Shapps, along with the command, “RT to spread the word.”

Referring to hardworking people as “they” underlines the distance between privileged politicians and ordinary voters. Rivals seized on the mistake, and social media was awash with memes including, “That’s what you wretched proles get up to, isn’t it? We’ll be over here counting our money,” or “Cutting the NHS, police, and welfare safety net while patronizing hardworking people with bingo and beer.”

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