Hasta La Creative!

Twitter has secured a purveyor of highly sought-after video content as its latest media partner to help sell packages of promoted tweets: the National Football League.

The pact with the NFL is the latest in a string of deals Twitter has done with more than 30 publishers, sports leagues and TV networks since January, and possibly one of the more lucrative ones based on the quantity of NFL fans and advertisers’ zeal to reach them.

Under the program, sponsors including Verizon will be mentioned in promoted tweets sent out from the NFL’s Twitter handle during the regular season and postseason, and given pre-roll placements in the attached videos.

Continue reading at AdAge.com