Twitter and Everyday Health Partner to Deliver Public Health Alerts, Sell Ad Packages
Posted in: Uncategorized
Twitter is partnering with the publisher Everyday Health to deliver public health alerts and to sell ad packages related to health topics.
The publisher, which includes a host of health-related properties like Daily Glow and Jillian Michaels, will be able to scour the 2 million daily tweets in the U.S. that are health-related to find if anything is over-indexing in a particular region to suggest that there’s an impending outbreak (which could include mental-health issues.) The deal is similar to host of partnerships with the likes of ESPN, A&E, Conde Nast and Major League Baseball.
It’s not the first time a tech giant has used its massive pool of real-time user data to provide a public health resource. Google has a flu tracker that uses aggregated Google search data to estimate flu activity.
Post a Comment