Twitter and Everyday Health Partner for Public-Health Alerts, Ad Packages
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Twitter is partnering with publisher Everyday Health to deliver public-health alerts and to sell ad packages related to health topics.
The publisher, which owns a host of health-related properties like Daily Glow and Jillian Michaels, will be able to scour the 2 million health-related daily tweets in the U.S. to see if anything is overindexing in a region to suggest that there’s an impending outbreak (which could include mental-health issues). The deal is similar to host of partnerships with the likes of ESPN, A&E, Conde Nast and Major League Baseball.
It’s not the first time a tech giant has used its massive pool of real-time user data to provide a public-health resource. Google has a flu tracker that uses aggregated Google search data to estimate flu activity.
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