Hasta La Creative!

Twitter has growing pains in the ad department, and ironically tweets made twitter stock plummet. When each twitter feed of brand or celebrity (verified for $15,000 or not) was seen as an advertising channel already, making brands buy to be seen more, was going against what brands had already learned about the media. Advertising in social has cut its teeth on going viral by retweets, not on buying placements in feeds. It is a bit like when Facebook introduced promoted posts, and GM decided to leave the platform taking their $10 million with them. The social media kool-aid is a bunch of numbers hard to quantify, a lot of flameouts over names like juan, sombreros, and Belvedere vodka’s use of a comedy skit with a line about going down easy. Away from advertising there’s feminism’s toxic twitter wars, and Slate points out how how twitter rewards trolling and conflict over discourse. The supplement brand Protein World turned trolling into a social media strategy, which paid off. Desperate for cash, Twitter now grabs at straws, blames marketers’ ‘Reluctance To Buy New Kind Of Ad’. Like David Auerbach at Slate says,