Jun
24
Twitter Adds 15-Second View Buying Model for Video Ads
Posted in: UncategorizedTwitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view. The 15-second view buying model prioritizes for engaged, longform views of brands’ content, and it is built to optimize for 15-second or completed views, whichever comes first. The social network said…
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