Apr
28
Twitter Acquires TellApart, a Retail Retargeter That Could Supercharge Its 'Buy' Button
Posted in: UncategorizedTwitter is acquiring TellApart, an 80-person retail retargeting company based in Burlingame, Calif.
TellApart works with a number of major retailers, including Neiman Marcus, Pottery Barn and Wayfair, Twitter noted in a blog post announcing the acquisition.
In its marketing materials, TellApart emphasizes its “cross-device” expertise, but advertising effectively across mobile and desktop is difficult given the unreliable nature of cookies on mobile devices. The best cure to this problem is login data, and Twitter has lots of it. In its earnings report today, the company claimed 302 million monthly active users, all of whom log in.
Post a Comment