TVtag (Formerly GetGlue) Is Paying 50 People to Watch and Tag TV All Day
Posted in: UncategorizedIn November, i.TV announced it was buying the social-TV app/platform GetGlue; I spoke with i.TV founder-CEO Brad Pelo at the time and he explained why. Now I’ve spoken with him again to get him to explain why i.TV is rebranding GetGlue as TVtag, effective today, as well as introducing a new iPhone app. What follows is a lightly edited and compressed transcript of our phone conversation.
Simon Dumenco: So this is about something more than just a name change.
Brad Pelo: What we’re announcing is bigger than GetGlue becoming TVtag, it’s actually a unification of our partners and the GetGlue audience into a single audience that will be called TVtag. So to the GetGlue users it means their app will now be called TVtag. To DirecTV and Nintendo users [which use i.TV’s back-end technology to power their social-TV apps], it means that the DirecTV- and Nintendo-branded services Nintendo’s is Nintendo TV and DirecTV’s is CoPilot — will keep their brands. It’s just that we will now combine everyone’s audiences into one single audience. So now we will be by far the largest TV second-screen community and also bring to the launch 70 of the broadcast networks.
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