Oct
13
TVB to GM: Don’t Forget to Use Spot TV
Posted in: UncategorizedDETROIT (AdAge.com) — The Television Bureau of Advertising believes General Motors Corp. is spending its media budget inefficiently. The local TV trade group, after analyzing the automaker's spending for the first half, concludes that GM is too heavily invested in media aimed at reaching in-market new-vehicle shoppers, at the expense of brand building on TV.
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