Nov
07
TV Programmers Are Flying Blind in Ad Market
Posted in: Uncategorized
TV programmers have a major visibility problem in the advertising marketplace. Executives from Discovery Communications, Walt Disney and Scripps Networks during earnings calls this week described a sense of uncertainty around how marketers will spend through the remainder of the year.
“We can’t really tell where it’s going right now,” said David Zaslav, CEO, Discovery Communications, during its third-quarter earnings call this week.
Discovery’s domestic ad revenue increased just 1%, hurt by lackluster ratings and marketers’ desire to buy closer to need.
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