Oct
16
TV Networks Meet on Thor, New Effort to Prove Their Ads Work
Posted in: Uncategorized
Top ad sales executives and researchers representing most major TV networks met on Friday to discuss developing a standardized method of proving that their ads work.
The TV industry essentially wants more concrete proof that a given commercial led to the test-drive of a car, for example, or the purchase of a product.
The effort is the latest attempt by the TV industry to band together to take on the likes of Facebook and Google, which have been siphoning off TV dollars as marketers look for better data on whether their ads are reaching the right consumers and are driving business results.
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