Mar
24
TV Makes Strides While Marketers Experiment Widely
Posted in: UncategorizedIs the scale that TV delivers anywhere close to being replaced for marketers? Ad Age Editor Jonah Bloom and CMO Strategy Editor Jennifer Rooney recently sat down with Association of National Advertisers President Bob Liodice; Jeff Bell, corporate VP-global marketing for Microsoft's Interactive Entertainment Business; Bob Stohrer, CMO of Virgin Mobile; and Steve Sullivan, senior VP-communications at Liberty Mutual, to answer that and several other critical questions.
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