Mar
13
TV in ‘Uncharted Territory’ as Networks Navigate Ad Sales Fallout of Sports Cancellations
Posted in: UncategorizedIn the space of one day, every major sports league in the U.S. suspended operations for at least the next several weeks in response to the growing spread of the novel coronavirus. The rapid cancellations, which began Wednesday night and stretched into Thursday, have left networks and marketers reeling, scrambling to determine what happens to…
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