Hasta La Creative!

How TV programmers should approach working with Netflix and other streaming platforms became a hot topic during the annual UBS Global Media and Communications Conference in New York.

While TV executives mostly agreed that streaming video services are a friend to the traditional networks because they buy the rights to reruns, at least one said the industry was getting it all wrong.

It is “really shortsighted for these networks to be selling their shows to Netflix,” Starz CEO Chris Albrecht, a former CEO of HBO, said during a presentation Tuesday morning. Netflix would not be able to attract consumers, siphoning them away from live TV screens, without the benefit of networks’ second-run programming, he argued.

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