TV Broadcasters Bet on Men to Help Save Declining Ratings
Posted in: UncategorizedBroadcast TV is out to prove it’s where the boys are.
Prime time isn’t normally the place advertisers target young men. Broadcast viewers are predominantly female — even more so when sports is excluded. No wonder the major TV networks have churned out series after series starring powerful and quirky female leads.
But the success of male-skewing cable hits like “The Walking Dead” and “Breaking Bad” has given broadcasters a renewed focus on men to strike a better balance between the genders. On the slate this fall season, which kicks off this week, are male-centric comedies like Fox’s “Dads,” “Brooklyn Nine-Nine” and CBS’s “We Are Men”; genre series like ABC’s “Agents of S.H.I.E.L.D” and the CW’s “Tomorrow People”; along with gritty dramas like NBC’s “The Blacklist” and the retread “Ironside.”
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