TV body BARB to track VoD viewing for first time

The Broadcasters’ Audience Research Board (BARB), the official source of television viewing figures in the UK, has appointed Kantar Spring to collect census data for TV viewing through all services, including 4oD, BBC iPlayer, Demand 5, ITV Player and Sky Go.

No Responses to “TV body BARB to track VoD viewing for first time”

Post a Comment