Turner’s David Levy ‘Embarrassed’ TV Everywhere Still Has So Far to Go
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It’s going on four years since Comcast and Time Warner proposed TV Everywhere, the initiative that calls for TV programming to be available on all kinds of devices — so long as the viewer is a paying subscriber to a video distributor. And since that time cable executives have been hailing it a savior for the industry amid new kinds of competition.
But with 5 million zero-TV households nationally, according to Nielsen numbers, and the threat of Netflix and its ilk only growing, industry executives are now lamenting that the effort still hasn’t taken hold with consumers.
“I’m embarrassed,” said David Levy, president of sales, distribution and sports at Turner Broadcasting System, during a panel about TV at the 4A’s conference in New Orleans. “Turner has been at the forefront of TV Everywhere from the start… and the challenge is this: It’s an awful consumer experience. You have some media companies in — some that are on this panel — some that are not.”
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