Turner Upfronts Diary: In Pitch to Advertisers, Network Group Says It'll Have Fewer Ads to Sell
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Advertisers looking to get in on the new batch of series that are set to launch on TNT this year should probably get Donna Speciale on the phone ASAP, because the commercial inventory in those shows is going to be in short supply.
Speaking to media buyers and marketers Wednesday at Turner’s upfront presentation, chief creative officer Kevin Reilly said the upcoming TNT period dramas “Will” and “The Alienist” would feature significantly reduced ad loads. Speciale and the rest of the Turner sales team believe that eliminating clutter creates a more viewer-friendly commercial environment, which in turn helps boost C3 ratings as well as brand recall.
“We’ve been moving as though our lives depended on it, because in this environment, if you’re not ahead of the wave, you’re dead in the water,” Reilly said.
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