Turner sells out NBA All-Star Game in record time
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Now that all the hype around the Super Bowl has been laid to rest for another year, sponsorship and advertising dollars keyed to televised sports are making a fast break toward basketball. And as it’s the biggest sporting event on the schedule before the NCAA Div. I Men’s Basketball Tournament tips off in March, all eyes are now locked onto the NBA All-Star Game.
With general-entertainment ratings circling the drain, the NBA’s revamped annual scrimmage has an open lane to the hoop. Given the All-Star Game’s rock steady deliveriesthe viewership totals, demos and household ratings for each of the last five telecasts are virtually identicaland the superior commercial impressions afforded by live sports programming, advertisers have been quick to snap up inventory in and around the Feb. 17 showcase.
According to Jon Diament, executive vice president for Turner Sports Ad Sales, his team sold out its available units in record time, closing out the last bit of All-Star business about three weeks ago. And when Diament says he’s out of sale, that applies to the entire weekend of activity scheduled around the game.
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