Hasta La Creative!

While some traditional media companies try to keep upstarts like Aereo from shaking up their business models, Turner Broadcasting is trying to join in on the disruption. Last year the owner of CNN, TBS and TNT introduced a startup accelerator called Media Camp to cozy up with companies trying to shape the new media landscape. Now it has selected five startups for its second 12-week summer program in San Francisco: ChannelMeter, Cinemacraft, Meograph, Plumzi and Tomorrowish.

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Turner Broadcasting. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.” 

The summer program aims to get participating early-stage outfits up to speed on the media industry. Each startup is assigned two executives as mentors from Turner or parent company Time Warner, and other media industry higher-ups — not only Time Warner employees — will drop in for dinners to meet with the startups.

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