Oct
06
Tumblr's New Head of Ad Products Embraces YouTube Model of Sharing Ads With Creators
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Tumblr has a new ad product leader to help the platform as it tries to catch up to rivals in key areas like video.
Owned by Yahoo, which was bought by Verizon, Tumblr hired its first VP-ad product management, Buzz Wiggins, who started this week. Mr. Wiggins, 32, came over from mobile ad technology platform Kargo, where he also directed ad products.
Now, he’s tasked with helping craft a strategy for Tumblr to spark more interest in the platform from brands and marketers through more compelling ad products and technology.
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