Tumblr's First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
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Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it hit the mark, Tumblr may need to raise its profile, which usually means marketing campaigns and media deals — and someone overseeing those efforts.
Tumblr has found that someone. On Monday the five-year-old social network named its CMO: Stephanie Dolgins.
“In our search for this role, we looked for someone who could inspire our team, partners and consumers alike. Stephanie has a proven track record in driving marketing and content for new technology and media companies, and she exemplifies Tumblr’s core values of creativity and passion. I look forward to her contributions as we continue to build on Tumblr’s strong growth,” Tumblr President and COO Jeff D’Onofrio said in a statement.
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