Tumblr’s David Karp Makes His Ad Pitch at Cannes
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CannesTumblr founder David Karp laid it on thick to the creatives assembled here at the Cannes Lions Festival, urging them to bring their client brands to the community of creators he recently sold to Yahoo for $1.1 billion.
The 26-year-old high school-dropout, now a millionaire many times over, gave a soft sell, using examples from the likes of Lincoln Motor Co., Lion’s Gate, Old Spice and Whole Foods and employing a reverential tone to the audience of creatives. Words like “humbled,” “privileged,” and “honored” tripped off his tongue, as did the hope that next year the crowd would be winning Lions for work created on Tumblr.
Mr. Karp, in a conversation with Co:Collective Chief Content Officer Tiffany Rolfe, even suggested that marketers can bring more innovation to bear than software engineers can. That’s an extraordinarily unusual remark in a tech world that put programming skills on a pedestal and often doesn’t respect the brands it relies on for revenue.
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