Hasta La Creative!

Tumblr does appear to be taking a page from Facebook’s playbook as it angles to become a higher profile digital video destination among audiences and advertisers. Like Facebook, Tumblr has been able to boost the popularity of video on its site. The growth in video uploads to Tumblr now doubles photo uploads, the social network claimed. Also like Facebook, Tumblr and and its parent company have been trying to get YouTube’s top talent to post videos on their properties. And now, again like Facebook, Tumblr has enabled autoplay for its videos.

Since converting videos posted to Facebook to autoplay, that social network recently overtook YouTube in total number of monthly desktop video views. That’s a key stat for companies like Facebook that are looking to take on YouTube more directly. Seeing that a site’s audience is watching a lot of video spurs interest among content creators and advertisers. Similar to Facebook, Yahoo is looking to make a play against YouTube, and Tumblr figures to be a key player in its push for YouTube stars, as Ad Age and others have reported.

Even without YouTube talent, Tumblr could gin up advertiser interest by taking advantage of its parent company’s extensive footprint to satisfy advertisers’ reach demands. While Tumblr claims an audience of 420 million people, the combined Yahoo-and-Tumblr monthly audience crosses the magical 1-billion-person mark, as do Facebook’s and Google-owned YouTube’s.

Continue reading at AdAge.com