Hasta La Creative!

Crimson Hexagon has become the the latest social company to tap Tumblr’s firehose of real-time data, reinforcing the growing importance marketers are placing on understanding images, memes and GIFs of the sort that reign there.

Crimson Hexagon, which has been named a “preferred data partner” of Tumblr, joins Adobe Social, Curalate, Spredfast Intelligence and Union Metrics in the small group of companies directly ingesting portions of Tumblr’s data stream on a constant basis.

Adobe Social, for instance, uses Tumblr data to measure “social sentiment and emotion of online conversation to inform content strategy,” according to an Adobe spokeswoman.

Continue reading at AdAge.com