Tuesday Wake-Up Call: Who needs Frank Underwood? Netflix just signed the Obamas
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Netflix has lured big names lately: Shonda Rhimes, Ryan Murphy and now the Obamas. Netflix announced that former “President Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix, potentially including scripted series, unscripted series, docu-series, documentaries, and features.” CNN says the Obamas will be behind the camera and in front of it, too. With the last season of Netflix’s “House of Cards” in the works (minus scandal-tainted Kevin Spacey and his fictional alter-ego President Frank Underwood) Netflix is trading a fictional POTUS for the real thing.
Incidentally, the Obamas branded their new production company Higher Ground Productions. Is it a reference to the Stevie Wonder classic, “Higher Ground,” which the singer performed with Usher and Shakira at Obama’s pre-inauguration concert back in 2009? Or maybe it’s a nod to Michelle Obama’s catchphrase: “When they go low, we go high”? It could also be a subtle dig at America’s current leadership. Or all of the above.
Death of a glossy
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