Tuesday Wake-Up Call: Planters puts peanuts in beer, Trump rebrands Ted Cruz and the ANA confab is (almost) upon us
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: There’s some, er, interesting news for adventurous ale lovers: Planters peanuts, sometimes served alongside beer, will now be put into one. Ad Age’s Jessical Wohl reports that a collaboration between the Kraft Heinz-owned brand and Chicago-area-based craft brewer Noon Whistle Brewing will result in an offering called Mr. IPA-Nut, which will only be sold in Illinois.
The brew is made with Planters peanuts, and Wakatu and Citra hops “to deliver a citrus aroma and a hint of honey-roasted peanuts, followed by a slightly salty finish.” It’s 6.3 percent alcohol by volume. The average light beer, by contrast, checks in at 4.2 percent. So, there’s that.
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