Tuesday Wake-Up Call: NYT sets its sights on TV and Viacom leans on influencers
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: New York Times TV? After its successful foray into podcasts, The New York Times is setting its sights on living room screens. Mark Thompson, president and CEO of The New York Times, hinted at the company’s NewFront presentation that the NYT could bring some of its most popular pieces of content and sections to living room screens, Ad Age’s Jeanine Poggi reports. While no actual projects have been announced so far, programming could include a TV show around the people the NYT featured in its series “Overlooked,” about women and minorities who didn’t get obituaries in the Times but should have. Also in consideration is a TV-version of “The Daily” podcast; a TV show around its “Modern Love” column; and a cooking show tied to writer Sam Sifton. And even crossword puzzles might make it to a TV show. Separately, as Poggi also reveals, The Times is beefing up its business coverage and will rename its business section later this year to better reflect how technology has changed the world and work life.
Influencers infiltrate the NewFronts
Consider this plain news or the warning shot it was to older attendees furtively Googling names. As questions continue about whether influencers will retain their value, Viacom trotted out a veritable Who’s Who of young influencers and creators, Ad Age’s Anthony Crupi reports, with the company’s pitch awash with digital natives like JoJo Siwa, Arturo Castro and Liza Koshy. Among the programs Viacom has in the pipeline is “Road to VidCon,” a multipart series that follows a young creator’s journey to the annual conference devoted to all things YouTube.
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