May
08
Tuesday Wake-Up Call: GSK reviews, Childish Gambino video goes viral
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Pharma and consumer-health giant GlaxoSmithKline is reviewing its global media account. As Ad Age’s Megan Graham reports, the review is a mandatory three-year review but it’s huge: the marketer spent about $1.7 billion on advertising in 2017, according to Ad Age Datacenter. The incumbents are Omnicom’s PHD and WPP’s MediaCom; PHD referred comment to the client while MediaCom didn’t immediately respond to a request for comment.
‘Horrifying maw of the now’
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