Tuesday Wake-Up Call: An unusual ad from the Trump campaign, and defiance at Google
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: President Trump’s campaign committee is spending $6 million on a new ad to promote Republicans in the midterm elections, though Trump himself doesn’t appear in it. The spot focuses instead on a fictional mother who wants the economy to stay strong as her daughter grows up. What’s the deal? Trump’s 2020 re-election campaign manager, Brad Parscale, told CBS: “The president’s not on the ballot. This is about his agenda.” The New York Times has a different explanation for the ad’s utter lack of Trump:
“Mr. Trump is unpopular with the group of voters his campaign is apparently trying to target at this critical stage in the race: white, college-educated women, who recent polls have shown disproportionately view him negatively, and are also disinclined to vote for Republicans.”
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