Hasta La Creative!

Out of the blue, the small distributor of a nasal spray that reverses opioid overdoses got a major endorsement from the U.S. president.

During an event in Manchester, New Hampshire, on Monday, President Donald Trump asked a top executive from Adapt Pharma Inc. to join him on stage and handed him the microphone to talk about the company’s programs that provide free and discounted samples of its Narcan spray to schools and first responders.

“I did not know that he was going to ask me to come on stage and talk about the announcement,” says Mike Kelly, Adapt’s president of U.S. operations. “It was very nice of him to do it and bring awareness to this initiative.”

Continue reading at AdAge.com