Hasta La Creative!

For months Donald Trump’s campaign has been criticized for choosing to work with a digital agency that has no political campaign experience, but insiders on his team say that’s been a blessing in disguise. It’s helped drive a risk-taking approach to digital advertising, they say, that has propelled the campaign to capture 95% of its fundraising transactions from small-dollar donations — those of $200 or less.

Working closely with the Republican National Committee, the campaign and its digital team at San Antonio-based web shop Giles-Parscale flooded Facebook with a outsized array of ad variations aimed at different targeted audiences, resulting over one day in August in more than 100,000 varieties.

“This number should shock people, should cause disbelief,” said Gary Coby, director of advertising at the RNC. On an average day the campaign uses a similar approach resulting in around 35,000 to 45,000 Facebook ad iterations.

Continue reading at AdAge.com